In previous post on to use content or search network for your Adwords, the very next time you should be focusing is to plan your marketing strategies. Without a detailed plan or focus, you can be sure that your PPC will not be put into the best use for marketing.
Here are some of the well known PPC marketing strategies that you might want to consider using:
Pay Per Sale Strategy Using PPC
This is by far the oldest form of affiliate marketing using PPC. Using a direct linking from your PPC ads, to the sales copy of the product or service. Do note that direct linking is not a very good way to generate sale as Adwords do not like web pages that has pop in, or pop out, things that will suddenly pop out when viewing the web page.
Why Google do not like pop out?
This is because pop out does not give good search engine users good experience. It is a nuisance and hard to get rid of it when you reach the web page. Thus most Internet marketers will use email marketing instead of direct linking. OR you have to make sure that the affiliate product that you are promoting do not have a pop out, then direct linking will be good choice for PPC.
Pay Per Lead Strategy Using PPC
Pay per lead or pay per action has been in rising popularity these days, as PPC has been rising in price, so it does not make sense for the companies to get the leads, so companies will get online marketers to get them quality leads for them. You can see that a lot of the Pay Per Lead Affiliate Programs now.
Wait!!!! Didn’t you say that using PPC for pay per lead is going to be expensive!
Yes, you are right. And it still can be done by choosing the pay per lead affiliate that pays you a lot (of course this is going to be very competitive also, and SEO is a better strategy).
Second is to find the company that needs that pay per lead, this way you will get to be pay more than the ones in the affiliate program. This is best done for local services. Getting leads from the search engines are by far having the highest conversion than from newspaper ads, and its even cheaper as well.
Lead Capture Strategy Using PPC
If you are not really comfortable using the direct linking strategy, then I would suggest that you build a list of targeted names and emails who are interested in a certain market. You can use PPC to lead capture their names and emails, email them news and offers of new products.
There is a saying, “The money is in the list”. Yes it is in the list, using PPC to pay for it. You will need to build a squeeze page for lead capture, and a auto-responder to store the names and emails, and to send them email to upsell them again and again and again.
If you want to know how to set up this lead capture system, go to Learn Build Squeeze Page here.
Drive Traffic to Website, While SEO builds ranking
You have a new website, and no traffic coming from the search engines. The fastest way to drive traffic is to use PPC. While driving traffic to the new website, you have to concurrently do your website SEO. Because in the long run, you will to have free traffic coming to your website, and cutting down on your PPC.
Second season is that not all web pages will be able to target all the related keywords to your website, that is why you will still need to use PPC to target those unreachable keywords. Making your website all rounder in the area of search marketing.
Whatever strategy you use above, in the end you need to find out which suits your result most. You may have to test all four of them to find out which suits best for you. Remember that marketing is all above testing.
By the way, I like to hear from you what kind of PPC strategy you use to get your outcome. Use the comment below, hear from you soon.
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