PPC Mistakes

1000 Impressions And No Clicks: How To Rectify!

by Joshua Elliot on 06/05/2010

How do you rectify when you have 1000 impressions and no clicks? First of all, the problem lays in the click through rate (CTR) of the ad. That is to say – your ad copy 2 lines. If your ad copy is not compelling for someone to click and find out more, then the ad [...]

Not Switching Off Your Content Networks

by Joshua Elliot

Content networks in Adwords is a great way to get massive traffic in the fastest time, it is relatively cheaper then using the search networks. BUT they are not people who are looking for the services or products you are selling online.

I have done a major mistake of not switching off my content networks before (thank God it was once and only for a day), getting un-targeted impressions to the content networks are not really a good idea, if your PPC ads are not screaming at them to click on your ad…

How Do We Know If The Ad Is a Broad Match?

by Joshua Elliot

Finding out if your competitors are using broad match keywords is quite easy. What you need to take note is the URL of your competitor’s first then key in a keyword phrase that is related to the compeitior.

I have used an example of using “slim down fast diet” as a keyword phrase, note that I am using on the U.S search market. Right is the ad which I saw and took as example…

PPC Ad to Landing Page Linking Mistake

by Joshua Elliot

Now to you as someone who is searching online to find a product, you sees an PPC ad that looks like giving you what you want, and click on the ad, then you find nothing after clicking the link. Disappointed, so you left the to search for another product online. Back to a marketer, did you make that mistake before, not checking your link on the PPC ads to the landing page?

Do Not Put Too much Trust In Google Adwords Tools

by Joshua Elliot

There are reasons why I wrote that as the title. As I have been seriously wanting to improve in my PPC skills (especially in Adwords), the more I find that the tools in Adwords are not telling us the whole story. So I ponder about it and decide to write this post to share with you…

Be Careful Of Your Adwords Bidding

by Joshua Elliot

Adwords has a great system that will help you in maintaining the bidding price for your campaign, through the Ad Group Max CPC, and the individual keyword Max CPC. With this you might think that you are save. Yes you are saved, but this is also where the loophole comes in too.

What Happen?…

 

AdWords Code

Don\'t Pay Google More Than You Have To!

Save Hundreds or Even Thousands of Dollars With Ninja PPC Strategies!

I make a full-time living online using Pay-Per-Click Marketing as one of my main sources of traffic. I know SECRET tricks to get those high CTR coming. You can too.