Pictures or images speaks a thousand words, and it is up to those who sees it to interpret in their own mind. In order to increase your conversion rate in your landing page for PPC, all the more you should be using relevant images to increase in their senses.

As you have already invested in PPC, driving targeted traffic to your landing page, there onwards you will have to pre-sell to your target audience what you are offering. With a relevant picture you can save a lot on writing content and focus on writing the benefits of taking action. Here are 6 points you should take note when choosing a picture:

Relevancy: Haha yes! Relevancy is key to dramatically increase your conversion rate in your landing page. For example if your are selling a slimming product, you would be showing slim men and women.I have seen a landing page from a woman magazine doing PPC, and getting their targeted audience to be in their free membership.

They used a young beautiful woman, with 3 different expressions (happy, stressed and angry) in a black, white and gold combination. It did not draw in a lot of conversion. So they used a different approach using only one picture with one young beautiful woman surrounded by hunks (blur background images).  It converts like crazy after changing the picture!

End Result: When your targeted audience comes to your landing page, your ads show what interests them, because they are looking for a solution, and a quick one too! The logical images to show is the end result picture of them using your product. Like the example I talked about above on slimming. Its the same thing.

You can also use before and after pictures of your past clients as the pictures. I would recommend using a man and a woman for the before and after pictures (total 4 pictures) if you are targeting both sexes.

Smile: One of the simplest and most forgotten form to get your targeted audience to like you (in this case your product), is a smile. Yes, a smile can change someone’s emotion. They would most properly feel sad when they arrive at your landing page, as they are looking for instant solution. A smiling picture can change their day.

Colour: This will depend on your overall colour of the landing page, a prefer colour will be white for the landing page, so its easy to choose the determine the colour of the pictures. Sometimes its about the lighting when taking the picture. Brightness is another factor to note in. For taking professional photos, please consult a pro for more information.

For animations pictures, clean bright colours are the better choices. Using dark colours will affect the feelings of the audience.

Of course it will also depend on the type of products you are selling as well. So choose the colour tone according to your branding and product.

Positioning: Placing the pictures in the landing page is a testing skill where all marketers must learn and apply. You may have the best picture that can convert easily, but you will still need to find out the optimum position to place your picture in the landing page.

You have to test the best conversion result for your picture, I would recommend using the Google Website Optimizer to do the testing. Its very easy to use and will tell you results that you get for testing.

Keep It Simple: Lastly, a simple looking picture that tells a story, is way better than one that complicates your target audience. Just like the landing page the woman magazine was using initially the 3 different expressions, did not convert.

So it best to let the market tell you what they want and not tell them what you want. Remember they are the ones paying you, and not you paying them.  Testing your market is a constant and never ending thing, so be sure to get feedback from market first then test till you get the best result for conversion.

Landing page is actually a web page that do not have any out bound links out of the website. And it is through this landing page that you will be able to profit or make money using PPC. If you ignore this 9 secrets to a profitable landing page, you can forget about using PPC to make money online.

Secret No 1: Compelling Headline. A headline that has only one thing to do, is to let the reader read the second line of the sentence or tagline. Do make sure that your primary keyword is in the headline (h1) also.

Secret No 2: Compelling Tagline. It has the same primary use as the compelling headline, to make the readers continue to read the following lines. Related keyword may appear here too.

Secret No 3. Enticing Content. Without a good story or content, the readers will not continue to read and stroll down to find out more. So do your best to write good content or story to draw their attention.

Secret No 4. Relevancy or Related Terms Used. The content or story that is in the landing page, must have terms that only people in the niche knows. This way, it tells the reader that you know what you are selling, and you are knowledgeable in that particular niche. So what happen to those who do not understand the deep stuffs? If you are able to tell people new words and explaining it to them in the shortest and fastest way, you will be deem as an expert by them. Use the terminology that are unknown to all, it will be added to your advantage.

Secret No 5. List Out Benefits. Benefits MUST be there, because people buy benefits that can help them. List them out in point forms, so that your readers will be able to read more easily. The benefits of the services or product must be able to help the reader solve their problem, so research what is the main benefit of the product or services.

Secret No6. Use the Correct Front Size and Front Theme. A very good front size and front theme will be 11 or 12 for size, and Verdana or Tahoma for the theme. These are the most appropriate theme and sizes for different ages.

Secret No 7.  Images or Videos. There must be some images or videos to show them what your landing page is all about, without reading the content. Yes a picture speaks a thousand words, people are actually lazy to read, so if there is a picture or video that can tell them what it is all about, will then be interested to find out more.

Secret No 8. No Linking Out To Other Web Pages. This is one of the mistakes in using PPC to drive traffic to your web page. The only stupid thing for you to do is to direct them to another pages. Be it that you want to do SEO or let the readers choose the what they want. Your only primary use of the landing page is……

Secret No 9. Call To Action. When your readers have read everything in the landing page, and now they are interested to buy or get more information. ALWAYS GET THEM TO TAKE ACTION IN THE END. It can be clicking the button or link, or fill in their details, or even call you now to buy or get more information. For the call to action, make it easy for the reader to take action. Depending on the business, like offline services, you might want to add in phone number, email address and the most important a fill in form. You can use third party lead capture like Aweber to capture the details of the readers. I find it easy to set it up and integrate into the landing page.

Whatever you do in the landing page, you must give the reader a good experience, provide relevant content, get them to take action, then will you be able to make money using PPC. And remember to the end result is to bring them to some sales page or to get their details. This is what a landing page must do.