GEO targeting can used to influence quality score, as you are actually funneling the traffic to a specific location or area. This is a very great way to target your traffic, as it will increase your CTR thus improving your quality score.

Taken from www.mp3dseo.com

Here is how you can use GEO targeting to influence quality score:

1) Set your GEO targeting to where you are promoting your product or services. In a country or state of the country.

2) As the traffic there is very targeted to the location, you will need to find out how the people search there. They may use different term or different language.

A lot of Adwords users do not know about the usage of GEO targeting and its importance to them. As different area (especially different countries) have different kind of search habits, due to their culture, their language and lifestyle. So its very important that if you have an international product, you will want to set your campaign to individual country.

If your product or services is only in one country, then it will be very easy for you. Just set the Adwords campaign to that particular country only. If you are not sure how to set GEO targeting, you can click on the link to find out more.

Another reason why GEO targeting can influence quality score is that, you do not have a lot of unwanted or unrelated traffic coming to your website. This is like using negative keywords, but now you are using Geo targeting instead.

In the previous time, GEO targeting was not introduce into Adwords, so when we have to target only one country, we have to negative keywords all countries except the one we are promoting in. That was a very long hard work back then, now with GEO targeting, everything is so easy now.

Take Home Advise

Use GEO targeting wisely. If you have a product that you are targeting internationally, it will be wise to seperate different countries using different campigns to target the countries.

This way, you can track the number of sales, the number of traffic coming to your website. Remember different countries have different terms, once you have find out the different terms they used. This way it will increase in your quality score, you are able to reach your audience easily, and find out the different keywords for each country.

Setting Your Preferred GEO Targeting

If you are setting a new campaign

1) Click on new campaign (see picture below)

2) After you have named your new campaign, find ‘Locations’. If you are targeting the product or services to internationally (meaning promoting to the whole world), choose ‘Bundle‘. If you are targeting a few countries, choose ‘Country‘.

3) If you are targeting only a specific location or area, like a city. You can set it to the radius of your business. Click ‘Show relevant address with your ads (advanced)’ (See picture above). Choose ‘Custom‘ next (see picture below).

4) Enter your business address, for example you can enter your area code in the location box. Mine is showing ‘Ang Mo Kio’ setting the radius of 20 KM of the address. See picture below. You can use miles instead, just click on ‘Use mi‘ shown on the picture below.

5) You can check on the map to see if you are satify with the radius. See picture below. If you you think the radius should be bigger, go back to step 4 to key in the new radius.

6) After you are satisfied with the GEO targeting radius, you can click save at the bottom.

How to change GEO targeting location when I already have an existing Campaign?

A) Choose the campign you want to change the location.

B) Click on ‘Setting’.

C) You can refer to Step 2 above from then on.

Setting GEO targeting is quite easy, and there are many more that you can explore on your own. You will be surprise to see that it can go very very specific.

GEO Targeting also known as location targeting, is a way to target people in a specific location using Adwords PPC. This has since help a lot of Adwords users eased in getting targeted traffic, especially if they are offline business owners. It has made a huge difference in the Adwords users now.

What can GEO Targeting do for you?

GEO Targeting has two distinct advantages;

1) To show your PPC ads in certain location

2) To find out which location or counties or cities are looking for the products or services you are providing.

To show your PPC ads in certain location. This is especially good for those who owned offline small business, as offline business can only serve its purpose in a certain area, take for example in Singapore (smallest country in the world). You can just set your campaign to target Singapore only if your business is located there. Although Singapore is a small country, it is in fact smaller than most of the large cities in other parts of the world. So it’s easy to just set to target Singapore as a country.

But what happens to those who live in large countries like United States, or even China?

You can set your GEO targeting PPC campaign to target the area your business is situated. What you need to do is to set Adwords where your business address is, and choose the radius (in Kilometers or Miles) from the business address, then a circle is drawn and all the ads will only be shown within the radius of the circle. As you can see below, you can choose how big your influence be by selecting the radius.

Do note that this will depend on your business management, how big an area can your business manage. There is no right or wrong here, its a matter of business management only.

To find out which location or counties or cities are looking for the products or services you are providing. This is more of finding out or testing, basically speaking analyze your customers into area or location. This is a great information when you want to drill to such depth. Most of the Adwords users do not tighten their campaign to such level. But to those who actually does this, they are basically targeting people who want to buy from them.

Knowing where these people are, can really differentiate between success and failure in business. Once you know where your most customers come from, you will put in most of your resources and focus on that area or location, and even use offline marketing. Having a market domination this way will certainly be a very smart way to market.

But you will need to take time to gather information and analyze the data. Only then will you be able to find out where are the most sales come from.

There are more tips in using GEO Targeting, but that will be all for now. If you have any questions on how GEO Targeting works, do use the comment below, I will be glad to answer them.