Adwords Rules

What Is Default Bid On Adwords?

by Joshua Elliot on 24/03/2010

Default Bid for Adwords is the price which you are willing to pay in ad group level. For example, when you want to start a new ad group in a campaign, Adwords will always ask you to enter your default bid for your new ad group. This is because if you forget to add in bid price for a new keyword in the ad group, the default bid will come into play.

With the default bid running, you are sure to show your PPC ad for that particular keyword, unless it is below bid or you have paused the keyword…

Intro To Adwords Keyword Match Type

by Joshua Elliot

Adwords has four keyword Match type to all its users since its launched in 2000. The bad news is that you may not know what this keyword match type can do for you, the good news is that a lot of people still do not understand what keyword match type can help them in…

Google Adwords Quality Score Demystify

by Joshua Elliot

Quality score, one of the most important factors in your Adwords PPC. Google Adwords is the only one currently applying Quality Score system to its users. With a deep knowledge of quality score, you are on the way to making successful PPC in Adwords. That is like winning 70% of the battle already…

Do Not Put Too much Trust In Google Adwords Tools

by Joshua Elliot

There are reasons why I wrote that as the title. As I have been seriously wanting to improve in my PPC skills (especially in Adwords), the more I find that the tools in Adwords are not telling us the whole story. So I ponder about it and decide to write this post to share with you…

Low Search Volume In Your Adwords Campaign?

by Joshua Elliot

Have you ever encounter low search volume in your Adwords campaign? So low that Google Adwords will switch it off. Do you know why this happens?

One of the reasons is that it has such low search volume that Google Adwords deem that it will not make them any money. Surprised! I was too when I got to realised it when studying some of my keywords today…

 

AdWords Code

Don\'t Pay Google More Than You Have To!

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