April 2010

What Does High Cost Per Click Indicate?

by Joshua Elliot on 25/04/2010

Cost Per Click (CPC) in Adwords is the cost of each click when someone searches and found your PPC ads relevant, this is the price that you pay for the traffic from Google. So if you have a high cost per click, it just means that you have a very competitive keyword and that a lot of your competitors wants a position in the first page of the search result as well.

In my previous post, on High Cost Pay Click, Competitive Market, What To Do!, I shared on how to rectify when you have this situation….

Mobile Adwords: Is This The Next Trend?

by Joshua Elliot

I just recently started to use the Mobile Adwords targeting only Singapore. As most of my online market are targeted to offline services instead of online products, as I find that it’s a much more better market than the later.

Now that the world is all about mobile, should we go ahead with Mobile Adwords too?

High Cost Per Click, Competitive Market, What To Do!

by Joshua Elliot

What do you do when you have a high cost per click (CPC), like $4 and above and in a competitive market or niche that is full of Adwords PPC ads (more than 11 PPC ads). Do you quit or continue?

Quitting is a very easy choice to do. You may not have enough budget to carry on or the sales or conversion is very low using PPC, thus not making profit and the cost did not go down as well. It may seem that quitting is the way out now, but do you know that you can rectify the situation by doing some correction on your PPC campaign?

Not Switching Off Your Content Networks

by Joshua Elliot

Content networks in Adwords is a great way to get massive traffic in the fastest time, it is relatively cheaper then using the search networks. BUT they are not people who are looking for the services or products you are selling online.

I have done a major mistake of not switching off my content networks before (thank God it was once and only for a day), getting un-targeted impressions to the content networks are not really a good idea, if your PPC ads are not screaming at them to click on your ad…

When Negative Keywords Can Do That Much, PPC Ads Can Help Filter As Well

by Joshua Elliot

Using Negative keywords are a great way to get rid of unwanted or non-targeted traffic coming to click on your PPC ads. But you always seem to attract clicks even through you have done your homework of generating a list of negative keywords for the campaign.

In Business, its always about sales and costs. If you can bring in more sales or lower the costs, then you will have a greater profit. That is the success in business, and it goes the same to Adwords as well. But how to generate targeted traffic and at the same time letting the un-targeted traffic not click on the PPC ads?

 

AdWords Code

Don\'t Pay Google More Than You Have To!

Save Hundreds or Even Thousands of Dollars With Ninja PPC Strategies!

I make a full-time living online using Pay-Per-Click Marketing as one of my main sources of traffic. I know SECRET tricks to get those high CTR coming. You can too.