February 2010

Choose Your Currency For Adwords Account Wisely

by Joshua Elliot on 26/02/2010

Ask yourself these questions before you decide which currency to use for your Adwords account. [question-mark]

1) Is the products or services you are targeting only for a specific area or location only, and no other place?

2) Are there going to be other related products or services for that area or location only?

3) Is this going to be a international product or services?

4) How many countries are we talking about?

Is PPC Profitable In 2010?

by Joshua Elliot

I came across a search query recently, asking “Is PPC Profitable in 2010?” What would you think? For my opinion I still think PPC will be profitable, actually more profitable than in 2009 or any other years before. As our technologies grow day by day, we are highly dependent on speed and results…

Can GEO Targeting Influence Quality Score?

by Joshua Elliot

GEO targeting can used to influence quality score, as you are actually funneling the traffic to a specific location or area. This is a very great way to target your traffic, as it will increase your CTR thus improving your quality score.

GEO Targeting
Taken from www.mp3dseo.com

Here is how you can use GEO targeting to influence quality score…

How To Set GEO Targeting?

by Joshua Elliot

If You Need Help In Setting Your Adwords To Target A Specific Location. Here Is A Step By Step With Picture To Help You In Setting GEO Targeting In Adwords…

Be Careful, Google Might Ban Your Adwords Account

by Joshua Elliot

Most of those who were banned are mostly affiliates promoting someone’s product. Most of them do not have products of their own, and not that the Google Adwords are enforcing such strict rules in promoting affiliate products.

Although it happen last year, but I think it will continue to happen if users do not abide in Google Adwords rule…

PPC Marketing Strategies

by Joshua Elliot

In previous post on to use content or search network for your Adwords, the very next time you should be focusing is to plan your marketing strategies. Without a detailed plan or focus, you can be sure that your PPC will not be put into the best use for marketing.

Here are some of the well known PPC marketing strategies that you might want to consider using…

Content Or Search Network? Which Is Better?

by Joshua Elliot

In using Adwords or Yahoo, you would have to choose between content or search networks. The question above can only be answer by you, and the type of marketing or traffic you want to bring in.

Let me walk you through between the two…

Keyword Bid Price: Choosing The Right Price For Your Keywords In PPC

by Joshua Elliot

Keyword bid pricing in Adwords are very subjected to the competitiveness of the keywords you are targeting. The more competitive the keyword is, the more you have to pay (assuming your quality score is average like 6 or 7, and new). You need to find the right bid price to market.

There are two types of bid price, one in Adgroup level and the other in keyword level…

Do Search Users Trust PPC Ads?

by Joshua Elliot

The question above is also asking you, do you trust PPC ads when you search online? Most of the time people will not trust PPC ads. Actually around 12% will trust PPC ads, whereas the 88% trusts organic search results.

Great now! How can I still use PPC to drive traffic then, when its against me, PPC user?

Targeting Long Tail Keywords In PPC

by Joshua Elliot

Long tail keywords when used in PPC is a very high conversion rate keywords to target in. Like what Chris Anderson who wrote this famous book “The Long Tail”, just recently last year Chris revised the book, improve it, and called it “The Longer Tail”.

What long tail keywords mean is words that people used to describe what they are looking for in search engines as well as offline. Long tail keywords are usually 3 words or more words in the search terms people used. They are very low search volume in the search engines…

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